Interesting story this…but..wouldn’t it be better to clear up the urine and vomit that causes the stench, rather than just trying to mask the smell of it?
Wouldn’t that “improve the customer experience” even more?
THE SMELL of baked bread and roses are to be piped into ‘smelly’ London car parks more usually associated with the stench of urine and vomit.
A survey by car park company NCP found that the smell of car parks is putting off as many as a third of drivers from using them.
So the firm is now using new technology to produce pleasant smells in the stairwells of some of its busiest car parks.
Aromas such as roses, freshly-baked bread and cut grass will exude from stairwells in London, as well as Birmingham, Leeds and Cardiff.
Of the 2,000 people polled, two in three said stairwells were the worst-smelling part of car parks, with one in three associating these areas with the smell of urine.
Flowers came top of the pong poll, followed by mint, cut grass, freshly-baked bread and fresh fruit.
Bubblegum, coffee and even petrol were also considered favourite fragrances.
NCP chief executive Andrew Potter said: “We are committed to offering our customers a pleasant and positive experience in our car parks and we fully recognise that unpleasant smells could drive customers away.
“As such, by introducing pleasant smells, we are following through on our commitment to improving the customer experience and providing greater value for money.”